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A high-tech video display connects strongly with viewers in this world of constant presence on social media and mobile devices. Fewer people watch media on their TVs, but instead access their media coverage on the go.
Our culture has not only adapted to the thirst for video coverage, but it is expecting it, as even newsprint companies have started including additional videos for articles on their websites. The stage design process did not escape these requirements. FX has embraced this progression and has risen to the task of incorporating these trends.
Video technology has become the driving force behind today’s stage design choices, whether for storytelling, branding, or making a statement. In the past, set concepts started with structure and then video technology was sprinkled. Today we start with questions about video technology: what size, what shape and for what purpose?
The challenge with video-based designs is keeping things fresh. Most people ask for large format video walls, and from there it is determined whether the array should be linear or curved, square or rectangle, single plane or multiple layers. Depending on the application, today’s equipment can take us out of the 16: 9 “box”. When atypical proportions occur, the end user has the freedom to create graphics or videos suited to their surroundings. With the help of scaling technology, we are no longer limited to traditional formats.
While video can create challenges in the design process, it has increased the station’s ability to tell compelling stories.
“A video wall is a blank canvas with almost limitless possibilities,” said Effects Designer Rachel Bulgrin. “Video monitors are becoming an integral part of the storytelling process, with talents standing or sitting next to them, referencing the information they display. “
With these multiple narrator positions, more opportunities are created for the interaction between the talent and the viewer, turning traditional media into social media.
You have more than likely started to see these changes; they occur at the national and local news levels in traditional and modern conceptions.
So what can we expect next?
Using green screens will start to change lenses. Currently, key walls are used for weather presentations and maybe a digital set here and there. As virtual reality becomes a larger reality, green screens have started to inflate, incorporating cyclorama and infinite curves, to give that key full-size walking ability.
Conversely, when large video tech comes into the studio, some prefer a smaller key wall and will present weather maps from a large video screen. It’s really a matter of comfort: is a station more comfortable creating great video graphics, or is it ready to take that leap into the dazzling, almost limitless, feeling of another virtual world. ? Some might say: “Nothing has risked, nothing has been won”.
Modular LED video panels, offered in a variety of shapes and sizes, can be used in ceilings, floors, and even bent into curves, creating a tangible ‘virtual’ space that can present data, sports statistics and display live images of the weather in the city. The live events industry has grown from one-off screens to full, 180-degree wrap-around screens; the news world will begin to incorporate this look.
As the technology surpasses its projected limits, the trick will be to keep the content accessible and anchored.
Video isn’t going anywhere anytime soon, and manufacturers are scrambling to invent the next best thing. As the form factor of the equipment is reduced, the design possibilities increase exponentially.
The future of large transparent screens and the holographic interface is not far off. This will be accomplished through a combination of augmented reality video and graphics. The impressive CGI rendering of today’s films (all made in post-production) will soon become a real-time “in-camera” tool, all done right in front of your eyes.
As the technology surpasses its projected limits, the trick will be to keep the content accessible and anchored. The “Starship” look continues to be popular, but will the public be receptive to the breakthroughs that seem to have sprung from science fiction?
Everything is on a case-by-case basis, but for media hubs that broadcast multiple affiliates, programs, and events, digital signage is the most versatile route to take, saving untold dollars on physical branding for each. emission. And as the number of people needed to operate a show decreases, rapid changes with minimal effort at the push of a button are a must.
About FX Design Group – Design and Production Team
FX Design Group is a multi-award-winning design company that does projects around the world for the entertainment and television industries. Based in the Orlando area, FX offers a full suite of set design, virtual and augmented design, fabrication and installation, motion graphics design, animation and branding services, as well as lighting design and sale of lighting equipment, all under one roof.