The size of the publishing market will increase by 18.69 billion USD | Technavio research analyzes highlight growing popularity of print-on-demand (POD) as a key driver

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Supplier Information

The global publishing market is fragmented in nature due to the presence of several global and regional players.

The increasing competition in the market forces the suppliers to adopt various growth strategies such as promotional activities and advertising spend to improve the visibility of their products. Some vendors are also adopting inorganic growth strategies such as mergers and acquisitions to remain competitive in the market.

For example – In December 2019, Inc partnered with Verizon Communications Inc. to offer 5G Edge Cloud Computing.

Learn more about the growth strategies adopted by vendors and their product offerings. Read a sample market research report.

Geographic market analysis

APAC will provide maximum growth opportunities in the publishing market during the forecast period. According to our research report, the region currently holds 59% of the global market share and is expected to dominate the market until 2025.

In addition, countries like the United States, China, Canada, UK and Germany are expected to become top publishing markets during the forecast period.

Learn more about the geographic spread of this market as well as the detailed analysis of major regions.

Key market trends and challenges:

The report identifies the growing popularity of print on demand (POD) as one of the major trends in the publishing market that will impact the growth of the market. With the increasing penetration of the Internet, publishers are focusing more on printing limited copies of new titles. Adopting the POD model will help publishers reduce waste and allow authors to print their work more cheaply by eliminating the need for large offset prints.

However, the low incomes of traditional newspapers and book publishing will be a major challenge for the publishing market. The newspaper publishing market has benefited from digital advertising, but only to a limited extent. The digital platform offers a large space for advertising, which has reduced its value and the revenue generated. For newspaper publishers, profits from digital advertising are much smaller than losses from print advertising, resulting in negative overall growth in advertising revenue.

See a free sample for highlights on market trends and challenges affecting the publishing market.

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Scope of the publishing market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of over 1.10%

Market growth 2021-2025

$ 18.69 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, MEA and South America

Efficient contribution to the market

APAC at 59%

Main consumer countries

United States, China, Canada, United Kingdom and Germany

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies Inc., Bertelsmann SE & Co. KGaA, Hachette Book Group Inc., McGraw-Hill Education Inc., News Corp., Pearson Plc, RELX Plc, Springer-Verlag GmbH, Thomson Reuters Corp. and Houghton Mifflin Harcourt Co.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID 19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period.

Customization overview

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About Us:

Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000+ reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.

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SOURCE Technavio

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