Sky News studio was filled with trash today as Sky launches a campaign to raise awareness of the need to reduce plastic waste.
The Sky Ocean Rescue campaign will be led by two days of coverage on Sky News and the Italian news channel TG24, owned by Sky.
It comes after a Sky News poll found 84% of people are concerned about the amount of plastic pollution in the oceans.
The amount of plastic waste in the press studio is the equivalent of that generated by a UK household in four months.
A spokesperson said the campaign’s goal was to “educate and inspire people to change their behavior to help protect our oceans and dramatically reduce the amount of plastic waste produced every day that is there. find “.
They added, “Sky News reaches 107 million people a week and, by bringing issues to life through its platforms, hopes to inspire millions of people to take action, discuss solutions and join the organization to make a difference.
“This will be achieved by helping people see how they can help reverse the damage to our oceans in a way that is relevant to their daily lives and by asking them to make simple behavior changes.”
Sky is committed to dramatically reducing single-use plastics at its sites, starting with removing all single-use plastic water bottles, plastic straws, cups and microbeads from cleaning products.
Jeremy Darroch, CEO of Sky, said: “At Sky, we want to make a difference on the issues that really matter, especially to our customers. We have, I believe, a strong tradition of using our voice to make an impact on environmental issues.
“The health of our oceans is in dire straits and we ignore it at our peril, so we call on all of our customers across Europe to help us put ocean health at the forefront.
“We will put all of Sky’s weight behind the campaign and I firmly believe that together we can make a significant difference.”
His Royal Highness The Prince of Wales, a longtime environmental activist, added: “Sky’s campaign on ocean plastics will hopefully raise awareness of this incredibly serious problem. ”
In September 2015, Sky celebrated the end of its Sky Rainforest Rescue campaign, which saw the broadcaster enter into a six-year partnership with the World Wildlife Fund (WWF) charity.
He claims to have helped raise over £ 9million, save a billion trees in the Amazon and raise awareness of 7.3 million people about deforestation as a result of the campaign.