MSNBC’s latest weekend program “Ayman” debuted Saturday, September 18, 2021 from the former home of “NBC Nightly News.”
‘Ayman’ gets an angular logo accented with gradients
Anchored by Ayman Mohyeldin, the show leveraged a look that mixed gradients with angular elements, mostly eschewing the flatter “MSNBC Reports” look, though it used the network’s standard lower-third style and some entertainment.
Mohyeldin began each hour standing next to the “video tower” in the “Nightly” portion of Studio 3A, formerly referred to as Studio 3C and now sometimes known as Studio 3AW.
“Nightly News” permanently moved to Studio 1A across the street on Monday, September 13, 2021.
‘NBC Nightly News’ moves to Studio 1A, with its graphics still in progress
The studio got some minor cosmetic updates, including a new floor decal simulating white marble, just like the new Studio 1A design.
The set debuted as the home of “Nightly” in July 2017 and was updated in November 2020, changing most of the wood accents to silver gray.
For “Ayman”, studio flexibility was showcased, with the color-changing backlight changed to a teal blue and video walls switched to matching graphics, including news footage.
The opening and “Ayman” graphics featured a mix of footage from Mohyeldin and Rockefeller Center, including a large shot of the 30 Rock tower shown atop the tower while the LED panel camera “puzzles” to the left had coordinated looks.
For the other segments, Mohyeldin moved to the “vista wall” alcove with a view of the Rock Center’s lower floors interspersed with additional blue gradients.
The desk, which now sports an MSNBC logo on a glossy white box used to cover where an embedded backlit NBC News logo is, was parked, as seems to be a new NBC trend, behind many standing shots of Mohyeldin, but also has been used for panel segments.
Mohyeldin also used the circular, glass-topped “pod” that Holt had previously used during many standing shots for an interview segment, with the video feed of the interviewee remotely on the video tower and his single shot framed against the “news wall” on the other hand. side of the studio from the alcove.
Meanwhile, NBC is still working to update the larger neighboring part of 3A to become a new studio for MSNBC programming. This look is set to debut later this fall.
“Ayman” deliberately avoided firing at the now-covered openings that once overlooked the adjoining studio workstations.
Other NBC and MSNBC productions also used the “Nightly” space, even when it still occupied the studio permanently, especially with the rest of 3A unavailable during the renovation.