TEL AVIV, Israel–(BUSINESS WIRE)–ironSource (NYSE:IS), a leading commerce platform for the app economy, celebrates two billion downloads in the two years since the launch of its publishing solution Supersonic in February 2020. During this period, more than fifty games were published through the Supersonic solution, of which more than thirty reached the top ten in the United States, resulting in two billion downloads. More recently, Color Match was the second most downloaded game in the App Store, worldwide, in the first quarter of 2022. This success has been achieved through a unique focus on productizing the publishing process, creating a more automated, seamless and transparent path to support the growth and profitability of published games.
“With Supersonic, we were able to develop our game to the highest scale,” says Nebih Başaran, CEO and Founder of Garawell Games.Our commitment to innovation and product quality fully coincides with Supersonic’s vision. They are like an extension of our team, which is always on hand and ready to help you with any problem. As a studio, we can confidently say that Supersonic is one of the best hyper-casual editing solutions out there.”
This focus on productivizing the publishing process has been exemplified by a wide variety of new products launched over the past two years, including:
● a prototyping solution giving visibility and transparency on the results of marketing tests often not shared with developers
● the Wisdom SDK offering advanced tools to help developers prepare their game for a soft launch
● LiveGames, helping developers maximize a game’s post-launch potential with all the data needed to continue optimizing profitability and user engagement
“I am incredibly proud of how far we have come in just two years. We’ve gone from releasing 19 games in 2020 to 26 in 2021, and last year one of our games, Bridge Race, was the most downloaded hyper-casual game installed globally,” Nadav said. Ashkenazy, SVP at ironSource Supersonic. “This success is based on two key elements: an uncompromising focus on developing cutting-edge editing technology and a significant investment in the developers we work with, informed by full transparency. »
“We launched our Supersonic publishing solution with the goal of giving developers without the resources or experience to launch their games independently, a way to leverage the ironSource platform to grow and scale their businesses.” , explains Omer Kaplan, CRO and co-founder of ironSource. “This allows our platform to serve any developer of any size or stage in their journey. For many smaller studios, their journey with us begins with Supersonic, while for larger AAA studios it may begin with our monetization solution or analytics product. But wherever developers start, they typically begin to use more solutions on our platform as they discover the added value of tool collaboration in driving the overall scalability and profitability of an application business. . »
ironSource is a leading business platform for the app economy. App developers use ironSource’s platform to transform their apps into successful and scalable businesses, leveraging a comprehensive set of software solutions that help them grow and engage users, monetize content and analyze and optimize business performance to drive overall growth. The ironSource platform also enables telcos to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the device lifecycle. By providing a comprehensive business platform for the core components of the app economy, ironSource empowers customers to focus on what they do best, building great apps and user experiences, while enabling the expanding their business into the app economy. For more information, please visit www.is.com
Caution Regarding Forward-Looking Statements
This press release contains various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent the beliefs and assumptions of our management. regarding future events. These statements are intended to qualify for the “safe harbor” of liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the ability to achieve growth and profitability using the publishing solution. Words such as “expect”, “estimate”, “project”, “budget”, “expect”, “anticipate”, “intend”, “plan”, “may”, “will” , “could”, “should”, “believes”, “predicts”, “potential”, “continues” and similar expressions are intended to identify such forward-looking statements, but are not the exclusive means of identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s filings with the SEC. ironSource cautions readers not to place undue reliance on forward-looking statements, which speak only as of the date made. Except as required by applicable law, ironSource does not undertake or accept any obligation or commitment to issue updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, of the conditions or circumstances on which such statement is based.