BANGALORE, India, June 3, 2022 /PRNewswire/ — The Global Digital publishing market is segmented by Type (Text Content, Video Content, Audio Content), by Application (Smart Phones, Laptops, PC): Opportunity Analysis and Industry Forecast, 2022-2028. It is published in Appreciate the reports under the Printing and publishing Category.
The size of the global digital publishing market is expected to reach $226,070 million by 2028, $104,950 million in 2021, at a CAGR of 11.4% over the period 2022-2028.
Major factors driving the growth of the digital publishing market are:
Expanding mobile internet access, recent Covid-19 outbreak, growing acceptance of OTT and other video streaming platforms, and increasing number of mobile and streaming devices are expected to propel the market of the digital edition forward.
Due to methods such as sharing advertising revenue with content creators, the consumption of online content is on the rise. Additionally, the e-publishing market is expected to be fueled by the growing demand for short-form video content, e-books, and vlogs.
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TRENDS INFLUENCING THE GROWTH OF THE DIGITAL PUBLISHING MARKET
The adoption of OTT standards is a crucial element fueling the growth of the digital publishing market. The proliferation of over-the-top (OTT) applications is unprecedented in the communications industry. OTT uses the Internet to deliver video and audio data without the interruption of service providers. Operators are trying to integrate OTT into set-up boxes by experimenting with new technologies and new sources of revenue (STB). Consumers can access OTT video services using their mobile devices, which are capable of it. Netflix and other OTT apps are becoming more popular with consumers than TV apps. During the forecast period, the global digital publishing industry is expected to grow.
Impact of COVID-19: Due to the use of virtual textbooks and teaching/study materials, the current outbreak of the COVID-19 pandemic and the closure of schools and other educational institutions education in the region have had a favorable impact on the growth of the digital publishing sector. Schools and institutions in the region have embraced remote learning through virtual classrooms and online testing and assessment tools in the wake of the COVID-19 outbreak. As a result, video and text information are in high demand. This, in turn, should propel the electronic publishing market forward.
SVOD providers are looking for methods to shift the value proposition in their favor to retain more subscribers. The most straightforward method may be to offer flexible pricing options. Choices that allowed people to watch ads in exchange for lower costs — or for free — were most popular among consumers in the five countries surveyed. Streaming services can also use secure content to create different pricing tiers for their users. Some companies are experimenting with premium access to everything for a higher price, as well as lower-cost choices with less content. This in turn is expected to drive the growth of the digital publishing market.
The growing popularity of eBooks and audiobooks is expected to fuel the expansion of the digital publishing market. Thousands of bookstores were forced to close due to the global pandemic, and people started buying e-books online. Additionally, consumers prefer e-books over books due to the fragility of books, their need for proper maintenance, and their high cost. The digitization of books and their accessibility on the Internet should create an innovative ecosystem that will offer readers a real-time experience.
Also, the digital publishing market is expected to be driven more by short-form video content combined with a powerful AI recommendation algorithm. The ability of social media platforms and other OTT sites to keep viewers interested is achieved by accurately recommending material based on user interest.
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ANALYSIS OF DIGITAL PUBLISHING MARKET SHARE:
Depending on the type, video content is expected to be the most lucrative segment. Digital publishing goes far beyond textual interaction. We can anticipate a trend away from textual information and towards video and voice content in 2022. You can use videos to improve the engagement of your content and better communicate your brand image. People around the world will increasingly rely on video, from educational news to live streams on social media.
Depending on the region, APAC is expected to be the most lucrative segment. This is attributed to the rapid expansion of digital publishing industries in the APAC region.
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– The Global OTT market size was estimated at $121.61 billion in 2019 and is expected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4% from 2020 to 2027.
– The Global video analytics market size was estimated at $4,102.0 million in 2019 and is expected to reach $21,778.0 million by 2027, registering a CAGR of 22.7% from 2020 to 2027.
– The Global video streaming market size was estimated at $38.56 billion in 2018, and should reach $149.34 billion by 2026, growing at a CAGR of 18.3% from 2019 to 2026.
– The Global Subscription and Billing Management Software Market the size should reach $11920 million by 2028, $4021 million in 2021, at a CAGR of 16.6% over the period 2022-2028.
– The Global e-book market the size should reach $38,560 million by 2026, $16100 million in 2020, at a CAGR of 15.7% over the period 2021-2027.
– The Global 3D visualization and rendering software market the size should reach $3083.9 million by 2027, $1295.3 million in 2020, at a CAGR of 12.7% over the period 2021-2027.
– The Global SVOD market the size should reach $115,153.76 million by 2028, $62,812.48 million in 2021, at a CAGR of 9.16% over the period 2022-2028.
– The Global Educational digital publishing market the size should reach $14,580 million by 2027, $8324.5 million in 2020, at a CAGR of 7.9% over the period 2021-2027.
– The Global Subtitling and Closed Captioning Solutions Market the size should reach $441.7 million by 2027, $261 million in 2020, at a compound annual growth rate (CAGR) of 7.7% over the forecast period 2021-2027.
– The Global music publishing market the size should reach $7883.2 million by 2027, $5225 million in 2020, at a CAGR of 6.1% over the period 2021-2027.
– The Global Digital Content Market the size should reach 241650 million USD by 2027, 161540 million USD in 2020, at a CAGR of 5.9% over the period 2021-2027.
– The Global Internet publishing market the size should reach 163620 million USD by 2028, $129,560 million in 2021, at a CAGR of 3.3% over the period 2022-2028.
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