Digital fashion brand Who What Wear acquired by Future Publishing

THE WHAT? Women’s fashion and lifestyle brand Who What Wear has been acquired by digital branding firm Future Publishing.

THE DETAILS The takeover will see Who What Wear join 200 brands in Future’s portfolio, with the acquisition expanding Future’s reach to more than 20 million monthly readers.

Ohana & Co acted as exclusive financial advisor to Who What Wear in the transaction.

Zillah Byng-Thorne, CEO of Future, said, “At Future, we have built a strong stable of women’s lifestyle brands that connect with audiences around the world around fashion, beauty and style. of life. We’re excited to go further with Who What Wear. Together, our expertise and synergy provide a platform for growth for existing and new audiences. »

THE WHY ? According to Future, the acquisition will “further strengthen its leadership in the beauty and fashion vertical.”

Hilary Kerr, Co-Founder and Chief Content Officer of Who What Wear, said: “Since our launch in 2006, Who What Wear has been and will continue to be a pioneer in all forms of digital, website and social media content. directly. streaming purchases, podcasts, etc. We have created an enduring brand that will live on for generations to come. We are excited to partner with Future as we continue to evolve, leveraging our proprietary technology and operating model.

About Florence M. Sorensen

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