Today, the Deseret Management Corporation has appointed Robin Ritch president and publisher of Deseret News Publishing Company. Ritch succeeds Jeff Simpson, who will depart in June on a three-year ecclesiastical mission with The Church of Jesus Christ of Latter-day Saints.
Drawing on her diverse background in technology and innovation, Ritch most recently served as Senior Vice President of Operations at Deseret News, helping Deseret launch key products and execute its strategy of continuous innovation. .
“Robin is a transformational leader,” says Keith McMullin, CEO of Deseret Management Corporation. “She has a strong ability to think strategically and also the ability to operationalize at a very high level. We are lucky to have him in this role.
Ritch brings a wealth of experience, including sales and product leadership roles at Cisco, Intel, Microsoft and Tenfold. She led emerging technologies at Cisco, creating many new business units and product lines. Ritch has served on a number of advisory boards for startups, social enterprises and has been a partner of Social Venture Partners. Ritch is a graduate of Brigham Young University (BS, Finance) and the University of Washington (MBA).
Ritch and Simpson worked closely to lead Deseret News through a critical period in the organization’s history, including launching new products and expanding Deseret’s influence beyond Utah. Along with the rest of the management team, they pioneered these changes through a unique period of challenges and opportunities in the industry, allowing this venerable company to remain at the forefront of innovation.
“Jeff’s leadership at Deseret News has been essential during a time of great change,” added McMullin. “We have been aware of his new assignment for a few months, which has given us time to plan for a smooth transition. We are grateful to have a leader like Robin on the team who can step in without missing a beat. “
Related organizational changes were also announced, including the promotion of Doug Wilks to editor-in-chief of Deseret News and Hal Boyd back to Deseret News as editor of Deseret National, leading the effort to raise Deseret on the national scene. Sarah Jane Weaver, editor-in-chief of Church News, also took on additional responsibilities as associate editor of Deseret News.
About Deseret News:
Deseret News readership has doubled in the past two years, reaching 10 million readers last month on its own platforms, with more than 75% outside Utah, and millions more on other platforms such as Apple News and Microsoft News. Their new magazine Deseret was also launched in 2021 with an impressive initial circulation of 50,000 copies.
Deseret News was founded in 1850 on the edge of the American border by pioneers with the motto “Liberty & Truth”. Today, it is Utah’s oldest continuously operating company. It is part of a portfolio of media entities of the Deseret Management Corporation, which is owned by The Church of Jesus Christ of Latter-day Saints. Deseret News maintains and reaffirms its commitment to be a standard bearer of journalistic integrity and principled reporting. Deseret News aims to elevate understanding, challenge assumptions, and illuminate the context of our long-standing legacy of faith, family, and core values that build strong societies.